#Road2NSPRA Campaign

In March 2017, I launched the inaugural #Road2NSPRA campaign to engage Twitter’s large community of school PR professionals to build pre-seminar engagement, awareness and increase NSPRA Foundation donations.

Over four years, year-round engagement and awareness of the seminar have increased. As of September 2020, t-shirt sales and donations have added more than $5,000 in scholarship dollars for the NSPRA Foundation.